MARKETING AND ADS MANAGEMENT

Social & Search Engine Advertisement Management


Creating and implementing social media and search engine like google ads is an integral part of answering what is social media management. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.

For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad.

Ads like these can be used to target consumers who are most likely to be interested in your products or services. Find out more how InMillhouse PR Agency can help you drive more clients to your business!

SOCIAL MARKETING


Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. Here’s a brief overview of the different platforms and what benefits they can provide your business:
  • Facebook – has nearly 2.7 billion monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience.
  • Instagram – is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries.
  • Twitter – has 321 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable
  • LinkedIn – is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.
  • YouTube – has become the second largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share through other channels.
  • Pinterest – is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends well to imagery, then Pinterest may be worthwhile.

DIGITAL MARKETING


Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Artificial Intelligence
Artificial intelligence (AI) holds exceptional future opportunities in digital marketing. Many organizations are already depending on the cutting edge features of AI, and many more are slowly starting to implement AI for their digital marketing efforts. For example, companies such as Uber, Microsoft, Pizza Hut, and others are already using AI to automate various activities.

According to a Gartner analysis, AI technologies will be pervasive in almost every new software company by 2020. AI is one of the most significant commercial opportunities for companies and will increase global GDP by 14% by 2030. In other words, companies that do not adapt to artificial intelligence fast will be at a severe disadvantage within the next few years.

In the realm of digital marketing, AI can examine consumer behavior, search patterns, and utilize data from social media and blogging platforms to assist businesses better understand how consumers discover their products and services.

Chatbots
Chatbots are a perfect example of AI in practice. These virtual assistants use instant messaging to chat in real-time with customers. Moreover, they also offer benefits such as outstanding service, meeting customer expectations, automating repetitive tasks and respond 24/7.

Mastercard recently created a Facebook Messenger bot that, with the help of natural language processing software, deciphers what a customer wants and responds accordingly. In fact, various reports state that chatbots will be an essential part of digital marketing. Innovation Enterprise state that 85% of customer service will be powered via chatbots by 2020. According to IBM, businesses can save over $8 billion per annum with the help of chatbots by 2022.

Programmatic Buying and Advertising
Programmatic advertising means using AI to purchase or sell advertising space. This process automates the buying, placement and optimization of media inventory. Using AI to automate advertisement buying eliminates the need to request for proposals (RFPs), human negotiations and manual insertion orders.

Programmatic advertising leads to higher conversions and lower acquisition costs because it’s faster and more efficient. Programmatic advertising allows the brand to tailor their message and creative to the right audience at the right time with the help of audience insights. This method delivers more precision and personalization for a more efficient marketing campaign. One well-known model of programmatic advertisement buying is real-time bidding.

Voice Search and Smart Speakers
Search Engine Land states that an estimated one billion voice searches per month were carried out till January 2018. As per ComScore, 50% of all searches will be done by voice by 2020, and voice shopping is presumed to surge from $2 billion to $40 billion by 2022 as per OC&C Strategy Consultants. It’s no surprise that organizations are rethinking their digital marketing strategies due to this increasing use of voice search. 

Today, AI is smarter than it was and has led to a decrease in errors made by popular voice assistants such as Alexa, Siri and Google. According to the Digital Marketing Institute, adopting a voice search strategy isn’t only about staying relevant. It’s also about designing a unique and optimized consumer experience that will nurture relationships and strengthen brand loyalty.
Video Marketing

Video marketing is one of the most essential marketing trends today. According to WYZOWL, 83% of marketers say video gives them a good return on investment. And 52% of consumers say watching product videos are the reason they have made online purchases according to The E-Tailing Group’s whitepaper.

Today, video marketing has moved beyond YouTube. Marketers are also leveraging Facebook, Instagram and LinkedIn for video marketing. Furthermore, with the increasing use of mobile devices, consumers are more comfortable with videos since it can provide the same information in a format that works regardless of the platform.
Content Marketing Continues to Dominate 

Google’s March 2019 algorithm still favors regularly updated and complete content. According to Point Visible, 88% of B2B marketers agree that content helps audiences see their brand as a credible and trusted resource.

Therefore, marketers will need to continue investing in content due to the value Google places on well-researched and regularly updated articles. In other words, content marketing will continue to play a massive role in attracting new customers to your website and building relationships with them in a real and quantifiable manner.
Omnichannel Marketing

Omnichannel marketing is the method of employing varied platforms to give your audience a multichannel experience. However, it’s also essential that brands present a seamless, consistent message across all mediums, online or offline. For best results, all marketing channels must be linked to one all-encompassing strategy. 

An omnichannel approach leads to 18.95% engagement rate, a 250% higher purchase frequency and a 90% higher customer retention rate, according to ClickZ. This is yet another area where artificial intelligence plays a role in helping brands understand consumer behavior to create a more personalized advertising campaign.

Technology is changing the way brands communicate with consumers, who are getting savvier and expect a more personalized experience. To stay ahead of the curve, you might need to invest in some futuristic tech in the near future.


COMMUNICATION STRATEGY DEVELOPMENT


Simply put, strategic communication is a broad category under which public relations falls. To communicate strategically is to develop and manage purposeful communication, working to achieve an organizational goal rather than just distributing information.

a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to reach the communication targets.

InMillhouse public relations is about selling your company or brand through positively managing the communication channels between a company and its stakeholders. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.


MEDIA STRATEGY DEVELOPMENT


Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.



Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.

You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
Creating a Social Media Schedule

When it comes to social media management, consistency is key. You see, no two businesses are alike. Therefore, you can’t expect the same results for every business who has implemented the same approach in posting on social media channels. However, whatever frequency or time of posting that you choose to do, you have to do it consistently.

If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.

Creating an editorial calendar for your social media management is a good way to keep your business on track when it comes to a social media schedule. You can customize this editorial calendar in a way that works for your business. Just be sure to include basic information like the posting date, content, and any link or image.




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